iPhone without Flash???

Thankfully nobody is reading this blog, but even if you are, and you've seen HearWhere, I assume it isn't a stretch to say 'hey, this would be cool on the iPhone'.
But there is a hitch, Apple has decided not to allow Flash to be installed on the iPhone.

I found this strange as so many great media sites use flash, but Quicktime supports flash files, so it might not be as detrimental as first impressions would make you think.

However, the question still has to be asked, why would Apple block flash? What is there strategy with using quicktime as a flash player? if that is there strategy at all.... puzzling...